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Dazzling Lighting Tips for a Brilliant Car Showroom

Let’s say you were in the market for a new car so you amble on down to the nearest showroom to see what they’ve got. One car looks sleek and shiny in the display lights, while the other car looks muted and dirtier. Which car are you going to choose?

As you can see, lighting is a crucial piece of the puzzle for making your cars look amazing within a showroom. But what tricks can you use to capitalize on this?

Well, we’re glad you asked. It’s time to take a look at our top lighting tips for a dazzling car showroom! 

But enough talk, right? Let’s leap right into this thing!

Utilize CRI With Your Car Showroom

One of the best things you can do to enhance your car showroom lighting is to take a look at the CRI (or Color Rendering Index) when choosing lights. This index is given to different light bulbs to display how well they make the color in objects they shine on pop. You’ll want to aim for light bulbs with a CRI score of 90 or higher: anything less, and you risk dealing with muted colors and a drab showroom.

You’ll also want to pay attention to color temperatures in this regard. Lower color temperatures (in the 2000-3000K range) work best for colors in the red/yellow area. Meanwhile, higher temperatures work better for hues of blue.

Design to Accommodate Change

Another part of car showrooms you’ll want to design your lights around is the fact that your car inventory will constantly shift out as people buy cars or new models get manufactured. As such, you’ll want to have a lighting set-up that doesn’t require too much effort to swap around and shift positions for. 

A great way to accommodate this is looking into grip truck rental, as they allow you portable top-tier lighting equipment that you can customize for your showroom. Track lighting (putting lights on tracks that allow for movement) is also a great way to give flexibility to your lighting setup.

Use Lighting to Tell Your Story

When designing your lighting setup for a car showroom, try to find a combination of lights that gives off the vibe you want your brand to have. For example, a company focused on expensive sports cars is going to focus more on lights that accentuate the angles and shine of the car than a company dealing in minivans. This impact is vital to bringing in customers and getting them to make the purchase.

Handling Direct Light

Finally, do your best to avoid casting any car in direct light. This creates very harsh shadows and often looks unnatural. To counter this, place diffusers over your lights to soften them or bounce the light off walls to “weaken” the impact it makes on the car.

A Showroom For the Ages

And there you have it! Now that you know all about how to give your car showroom dazzling lighting, you’re ready to create a showroom for the ages! And for more tips on making cars look as good as possible, check out the rest of the articles on our blog!