1933 LASALLE

CHASSIS
DRIVETRAIN
ENGINE
HISTORICAL
ID
OPTIONS
PHOTOS
STYLE

The Series 345-C replaced the Series 345-B this year

The 1933 LaSalle had most of the features of the Cadillac
New this year are the following:
- radiator grille and shell
- skirted fenders
- no draft ventilation
- vacuum assisted brakes
The LaSalle had four horizontal hood doors instead of six for the Cadillac
The bumper and lights were the same as the 1932 model
The monogram bar was dropped and a hidden fender tie-bar was installed
One Fleetwood model (a Town Coupe) was back in the lineup
Prices dropped

I.D. DATA

Serial numbers were not used on the 1933 LaSalle
Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
Starting: 2000001. Ending: 2003381.

STYLE

Fisher 130" wheelbase
Style No.	Doors	Body Type	Seating	Price	Weight
33-659	4	Sedan	5	$2245	4805 lb
33-668	2	Convertible Coupe	2/4	$2395	4675 lb
33-672	2	Town Coupe	5	$2395	4695 lb
33-678	2	Coupe	2/4	$2245	4730 lb

Fisher 136" wheelbase
Style No.	Doors	Body Type	Seating	Price	Weight
33-652	4	Town Sedan	5	$2495	4915 lb
33-662	4	Sedan	7	$2495	4990 lb
33-663	4	Imperial Sedan	7	$2645	5020 lb

Fleetwood 136" wheelbase
Style No.	Doors	Body Type	Seating	Price	Weight
5281	2	Town Coupe	5	$----	---- lb

ENGINE

Engine type: 90° V-8 L-head
Block: Cast iron on aluminum crankcase
Bore & Stroke: 3-3/8" x 4-15/16"
Displacement: 353 cu. in.
Compression ratio: 5.4 : 1 (5.71: 1 optional)
Brake Horsepower: 115 @ 3000 rpm
SAE/Taxable/NACC Horsepower: 36.45
Main bearings: 3
Valve lifters: mechanical
Carburetor: Cadillac/Johnson

CHASSIS

Wheelbase	130 inches	136 inches
Overall length	204 inches	210 inches
Front tread	59-7/8 inches	59-7/8 inches
Rear tread	61 inches	61 inches
Tires	7.00 x 17	7.00 x 17

DRIVETRAIN

Selective synchromesh transmission
Speeds: 3-Forward, 1-Reverse
Left-hand drive, center controls (rhd opt)
Twin disc clutch selective vacuum-activation
Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
Overall ratio: 4.36:1 4.60:1
Mechanical brakes on four wheels with vacuum assist (15" drums on all wheels)
Wire wheels std (demountable wood wheels opt.)
Wheel size: 17" drop center

OPTIONS

Draft deflector for convertible coupe: $35.00/pair
Dual pilot ray light: $44.50
Five demountable wood wheels
Heater (hot air or hot water)
Luggage sets: $37.00-110.00
Mirrors
Radio (Imperial): $74.50
Radio (standard): $64.50
Seat covers: $10.00/seat
Sidemount covers
Six demountable wood wheels with fender wells
Six wire wheels with fender wells
Spotlight (Lorraine): $24.50
"Torpedo" ornament: $20.00
Trunks with luggage: $104.00-180.00
Wheel discs (body color ): $12.00 each
Wheel discs (chrome): $10.00 each

HISTORICAL NOTES

1933 LaSalle Notes

Introduced new model on January 1933
Introduced Fisher no-draft individually controlled ventilation
Model year sales: 3381
Model year production: 3381
Lawrence P. Fisher was president
Ernest W. Seaholm was chief engineer
J. C. Chick was general sales manager

1933 Automotive Notes

Industry production rises slightly to 1,627,361 cars and 358,548 trucks
Alfred P. Sloan, Jr. was president of GM
Lammot du Pont was chairman of the board at GM
Continental is the only new automobile
Reo introduces a semi-automatic transmission--the "Self-Shifter"
Power-assisted brakes become available
Innovations: valve-seat inserts, independent front suspension, and reflex glass taillights
The first drive-in theater opens in Camden, NJ
Roy Chapin is president of Hudson again
Studebaker goes into receivership and its chairman Albert R. Erskine resigns
Alfred Sloan, GM president, combines Chevrolet and Pontiac manufacturing to cut costs
Sloan merges Buick, Oldsmobile, and Pontiac sales division so dealers must sell all three
Stutz suffers financially
After bankruptcy, Willys-Overland introduces Model 77
C. L. McCuen is president of Oldsmobile
Harlow H. Curtice is president of Buick
Essex drops all models except the Terraplane

Top model year production for 1933

1. Chevrolet	486,261	... increased 173,000
2. Ford	334,969	... increased 124,000
3. Plymouth	298,557	... increased over 214,000
4. Dodge	106,103	... increased over 78,000
5. Pontiac	90,198	... increased 45,000 units
6. Buick	46,924	... decreased 10,000
7. Essex	38,150	... increased 6,000
8. Oldsmobile	36,648	... increased 18,000
9. Chrysler	32,241	... increased 7,000
10. DeSoto	22,736	... decreased 2,000
11. Willys	21,191	... decreased 6,000
12. Nash	14,973	... decreased 15,000
13. Rockne	13,326	... decreased 9,000
14. Studebaker	12,531	... decreased 13,000
15. Graham	10,970	... decreased 2,000
16. Auburn	8,027	... decreased 3,000
17. Hupmobile	7,313	... decreased 3,000
18. Packard	4,803	... decreased 12,000
19. American Austin	4,726	... decreased 900
20. Reo	4,112	... decreased 11,000
21. LaSalle	3,482	... decreased 900
22. Cadillac	3,173	... decreased 1500
23. Hudson	2,852	... decreased 5,000
24. Pierce-Arrow	2,298	... increased 64
25. Lincoln	1,703	... decreased 2,000
26. Franklin	1,487	... decreased 400

PHOTOS

1933 LaSalle

1933 LaSalle 345C RS coupe (Owner: Ted and Jo Raines)

1933 LaSalle

1933 LaSalle 345C RS coupe (Owner: Ted and Jo Raines)

1933 LaSalle

1933 LaSalle 345C RS coupe dash (Owner: Ted and Jo Raines)

LITERATURE & LINKS