1925 CADILLAC

The V-63 was a continuation of the 1924 line, expanded to include the "Custom" line introduced in October, 1924.

Five "Custom" bodies were shown in the catalog, but a total of eight were listed by job number.
The new line was custom to the extent that the customer could choose from 24 color harmonies and 10 upholstery patterns.
The introduction of Duco finishes signalled this start to a color explosion which hit Cadillac in the next few years.
Nickel plated radiator shell and lights became standard.
The scrolled radiator shell, first exclusive to the "Custom" line, was adapted to the standard line.
The "Custom" line was distinguished by sloping windshields and double belt molding.
A two-door, five passenger Coach body was added to the Standard line.

I. D. DATA

Serial numbers were not used.
Engine numbers were stamped on the crankcase just back of the right hand bank of cylinders, and on a plate on the dash.
Starting: 63-H:1551. Ending: 63-M-2572.

Engine Type	Ninety degree V-8. L-Head. Cast iron blocks of four on Aluminum crankcase.
Bore and Stroke	3.125 x 5.125 in. (79.4mm x 130.2mm)
Displacement	314.5 cu. in. (5.153 liter)
Brake Horsepower	"over 80 horsepower"
S.A.E./N.A.C.C. H.P.	31.25.
Main bearings	Three.
Valve lifters	Rockers with roller cam follower acting on mechanical lifters
Carburetor	float feed, auxiliary air control; manufactured by Cadillac under C. F. Johnson patents.

	All Standard body styles & Custom 2-P Coupe	Special Chassis	All Custom body styles except 2-P Coupe
Wheelbase	132 in.	145 in.	138 in.
Front/Rear Tread	56 in.	56 in.	56 in.
Tires	33 x 5	33 x 5	33 x 5

Transmission	Selective sliding gear transmission. Case in unit with engine
Speeds	3 Forward and 1 Reverse
Controls	Left drive, center control (right hand drive optional)
Clutch	Multiple disc, dry plate clutch
Drive	Shaft drive
Axle	Spiral bevel, full floating rear axle
Overall ratio	4.50:1, 4.91:1
Brakes	Mechanical brakes on four wheels
Wheels	Wood artillery wheels, demountable rims, 12 spoke
Wheel size	23 in.
Optional Drive ratio	4.15:1, 5.55:1

Black radiator shell	-
Wire wheels	-
Disc wheels	-
Five balloon tires on disc wheels	$140.00
Six balloon tires on disc wheels, plus double carrier for spares	$215.00
Five balloon tires on wire wheels	$225.00
Six balloon tires on wire wheels, plus double carrier for spares	$315.00

The 1925 Cadillac V-63 was a continuation of 1924 ("Custom" line introduced Oct., 1924).
Innovations: Duco finish.
Model year sales: 35,500 with 1924 model V-63.
Model year production: 35,500 with 1924 model V-63.
The president and general manager was Herbert H. Rice (L.P. Fisher as of May, 1925).